Jul. 10, 2024

Ideas of self worth – An introduction.
AKA “Don't give a damn about the Mutherfuckers”

To who it may concern,

Details: “It started as a joke between my girlfriend & me and led to holistic research into wristwatches. An image was found of a 1960's Cartier tank with an engraving, that has been floating around the internet. My imagination incorrectly remembered the phrase, but I believe this sentence is more relevant to this period of time. A new era of socialites & influencers enforcing their ideas of reality into the world; Don't give a damn about the mutherfuckers. They are all a facade with no character. Like a bulky object taking up space, rather than a beautiful 'thing' floating on your wrist. 

Especially when a fascination becomes mainstream culture. For example, with the rise of horology as an investment, sign of status and social media impact. Sometimes because of the movement, sometimes because of rarity, but mostly for the name.

As objects we use every day or as lives as a tool. With personal respect, yes, some objects are manufactured at a higher grade than others. I do not see this as a sign of seniority, as form-fits-purpose, the realisation is that it just becomes a fetishization. Within the fast-paced popular culture, I feel exhausted in this world. I wish to just look at something simple and beautiful, that does not tell me who to be.”